With a degree in industrial design and a Masters in Design and Communication, she has been working for the last 10 years as an art director, copywriter and creative director in different design studios and creative agencies, including CHINA Madrid and SCPF in Barcelona, working for leading global brands such as Levi’s, Schweppes, Ikea and BMW. She currently works providing strategic and creative support to Domestic Data Streamers initiatives.
“Data represents real life. It is a picture of the world in the same way as an image captures a small moment in time, a point of view.
As designers we have an obligation to experiment with this tool, to take away the technical and impersonal approach to start designing new, more intimate, unique and contextualised forms that connect the numbers with what they really represent: stories, behaviours and people”.